Website Design & Development

Web Introduction

The importance of a website in 2018 probably isn’t news to you, as about 3.2 billion people around the globe have the ability to type in your businesses URL and visit your digital storefront from anywhere. While website development and design solutions, technologies, and features have grown leaps and bounds in recent years, so have the price tags for small business owners. Emerging services like SquareSpace and Wix introduced the commercialized concept of a build-it-yourself website design interface. This technology granted small businesses the power to build their website themselves for a fraction of the cost of web design agencies.

More often than not small business owners find out that their website entails much more pre-planning, strategy, customization, and management to completely fulfill their needs then they anticipated. Many times resulting in having to contact a website designer or developer mid project to complete their website.

So where do you start your new website as a small business owner? The options can be a little daunting and no route is one size fits all. Through the next few chapters we will cover everything you, as a small or large business owner, need in order to make an educated decision as to what solution best fits the goals of your business and online presence.

Table of Contents

Within these chapters you have access to the knowledge and tools you need to successfully plan, build or manage your website for your small business or brand.

Chapter 1: Getting Started

The first steps in taking the leap to designing your new website.

Chapter 2: Platforms

With all those options out there, we narrow down the list for you given our experience and insights.

Chapter 3: Understand UX/UI

Some people jump right into putting together their website despite the extreme amount of strategy needed to complete an effective website.

Chapter 4: Website Performance

Now that you have built your website, let’s review some ways to keep maintenance and optimizations to ensure your site is performing at its peak.

Chapter 5: Website Analytics

Creating a measuring system to better understand what is working and what is not according to user data.

Continue to Chapter 1: Getting Started