Social media may not be where you make the final sale. It may not be your number 1 marketing effort. But it is extremely important for almost any brand or business to utilize, as it has dozens of benefits. It’s your direct and personal communications with people who have chosen to follow your feed. It is another platform for your voice, it benefits your SEO and overall online presence, it spreads your brand and influences word-of-mouth exposure, it is lead generation, web traffic boosting, data collection, and so much more. Learn which channel is right for your brand and how to use it here in this course.
Why Is Social Media Important?
This is your chance to convert your target market to understand your brand. Next to your website, it is the most important online resource for your target to find you, and learn more about you. Social Media is where your brand is validated by the consumers. Social media is where users can learn about your brand on a more personal level.