Chapter 3

Audience Engagement

According to a study conducted by the Missouri University of Science and Technology, it takes less than 0.2 of a second for a visitor to make an opinion about a brand based on their website or landing page.

The Science

Consistent Brand Image

There is a science to social media management, and it is always related to the consumer. Maintain a strong image and consistent presence online and you will set your brand up for the long-term. If you have a good online presence, the word-of-mouth will travel. People will begin engaging with your content, you will start to gradually get more and more followers, you will notice your website traffic gradually increasing, and overtime, will improve the quality of your brand and find more success in your business. Similar to SEO, improving your social media presence is done organically and takes time. So start as soon as possible!

Chapter 4: Social Media Management