Social Media Introduction
Social Media has changed the way marketing works. It has changed the way the world communicates. For the first time, brands can actually communicate with their target or consumers directly. Before the evolution of social media and digital marketing technologies, advertising was a struggle, competing for space to get in front of your consumer. Nowadays, you can communicate with them in real-time – gauge their reactions and use real-time analytics to improve your content for better results. And most importantly, you can reach them directly and organically. Instead of reaching them through ads, social media is where you can convince your target to come to you and engage with your brand and content, freely.
In the most basic terms, Social Media Marketing is the process of gaining traffic or attention though the use of social media platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat, Youtube, etc. For the consumer, social media is a communication platform that allows users to discover new content, such as news stories, events, personal network, and brands. But to the businesses and brands, social media is a direct communication channel with the users, a tool to track and target groups of those users, a measurable data resource, and so much more. It is also completely free to communicate with and grow your following organically, and can be a cost-effective tool for almost any business.
So how can you properly manage your social media pages? First, we will tell you about your options for running your social media properly. Next, we will break down each social media channel, which will tell you which channels you should use and how to use them. Even if you don’t want to manage the channels yourself, it is invaluable knowledge to understand how each social media platform works and how to properly use each channel. You need to know if whoever you are trusting with the direct voice of your brand to your consumers and target market, knows how to manage it properly.
Table of Contents
Welcome to The MEP’s Social Media course! Within these chapters, you will learn why social media is important, how to properly use it and engage with your audience, how to grow your audience, tips and tricks, and so much more. Good luck!