Keywords are the bread-and-butter of SEO. This makes sense, as every search starts with a word or string of words. They are the digital bridge connecting your brand to your customers. Understanding the ins-and-outs of this connection requires research and planning, but it is worth the investment.
The term “keyword” refers to specific words or phrases within your web content that tell spiders what your website and pages are about. They are the way that search engines can distill all of the text on a website or individual page down to a single concept or set of concepts.
Keyword research, simply put, is the practice of compiling and analyzing the keywords that relate to your business.