Search Engine Optimization

“Effective search engine optimization requires a commitment, not a campaign.”
– James Reynolds, SEO Sherpa


When you make a purchase decision, where do you look first?

Search engines continue to be the most prominent tool consumers rely upon to help make purchase decisions at a staggering 89% of consumers. Say you want an ice cream cone? Or you are looking for a new crew to maintain your yard? Or you’re looking for marketer to help expose and grow your company? You pull out your phone or laptop and you search in Google (or maybe you are within the 2.2% of people who use bing!) Then what? Do you scroll and research each one? Have you ever head the expression, “you could hide a dead body on the second page of Google”? You click on the first or second result for most of your research or purchase decisions.

Becoming one of those first page results is not impossible. In fact, it is the most organic and fair form of marketing that exists – where with persistence and hard work, the little guy can compete with the big dogs for that high end real estate. Yes it takes time, but it will also be growing with genuine, organic practices. Treat your online presence like an organism – like a plant that you nurture into a beautiful tree! When it comes to optimizing your online presence, don’t be lost in a field of crops like this confused individual to the left. Learn the best methods to grow your online presence and search engine rankings here in this course. Enjoy and MEP on!

Search engine optimization can be intimidating at first, but that’s why you are here! This course will take you step-by-step through the basics so you can create and execute your own SEO strategy. We will also include useful links/resources for you to continue your SEO education and refine your skills.

Depending on your goals, availability, and the complexity of your website, you may decide to have an SEO-expert handle this process. That said, it is important to understand the modern landscape of digital marketing and how you can best leverage the tools available to grow your business.


            of online experiences

            begin with a search engine.

Continue to Chapter 1: What is SEO?