Advertising on online radio platforms has become an extremely successful niche in digital marketing. From 2016 to 2017, audio ad revenue jumped 42% do to the rise in the consumer use of music streaming services.
Utilizing Pandora, Spotify, and iHeart Platforms
There are quite a few online radio markets, especially within podcasts, but we will first focus on the three big advertising players in online radio: Pandora, Spotify, and iHeart. Pandora and Spotify have actually gone as far as to create advertising platforms where users can create their ad campaigns, set their targeting and budget, and manage their analytics, similar to that of Google AdWords. Check out some of the additional resources within this chapter to learn more about the differences between Pandora and Spotify and which one may be the best option for your business.
According to the Radio Advertising Bureau, Radio is reaching more than 90 percent of Americans at least once a week. This is a great platform for reaching your audience, especially on mobile.