Digital Marketing

"Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it." - David Meerman Scott, online marketing strategist and author

In today’s world, 90% of your marketing should be done online.

Digital Marketing is an overarching term that basically describes any marketing online. And in today’s world, 90% of your marketing should be done online. It is the single most significant impact and form of marketing used today. The internet is the reason why modern marketing and branding has shifted focus directly on the consumer, because you can reach and communicate your brand directly with your target audience. It has connected the entire world.

“According to estimates by ZenithOptimedia, advertisers in 2016 dedicated 23.6% of the total advertising budgets to Internet advertising. This means that the expenditures for online advertising for the first time exceeded those for advertising in newspapers and magazines combined (22.7%).” [Mateusz Grzesiak Personal Brand Creation in the Digital Age]  

What exactly is digital marketing? Yes, it’s any advertising delivered through the internet, however, that is extremely broad. Digital marketing encompasses dozens of different tactics for reaching your target audience in groups, or directly. Within The MEP, you will learn an introduction and detailed summary of each of these tactics, why they are important, and how you can utilize them for your business.

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Table of Contents

Learn how you can start leveraging Digital Marketing to extend your reach and marketing budget.

Chapter 1: PPC

Pay per Click, Display and Search, Retargeting, and More.

Chapter 2: Content Marketing

Content Ads, Video, Blogs, Landing Pages, Native Advertising, Buzz Marketing and More.

Chapter 3: Social Media Marketing

Paid visual ad buys and campaign management on Facebook, Twitter, Instagram, LinkedIn, Snapchat, and YouTube.

Chapter 4: Digital Direct

E-mail, SMS, Location-Based, Notifications, Marketing Automation, and More.

Chapter 5: Public Relations

The modern day digital Public Relations – attempting to control your brand’s reputation online.

Chapter 6: Online Radio

Podcasts, Online Radio Platforms and Trends.

Chapter 7: Analytics

Quantitative vs Qualitative, Conversions, KPIs, Web, Search Engine, Social Media, Conversion Tracking, Data, Ethics, and More.

Continue to Chapter 1: Pay-Per-Click